Nok Air is banking on the China market to help drive its turnaround strategy. CHINA FOCUSMr Pinyot says Nok Air will no longer compete on fares with rival budget carriers, focusing instead on added value in services. Nok Air earlier this year sublet 3-4 B737-800s from its fleet to an Indian airline to reduce capacity. NO MORE PRICE WARMr Pinyot said that Nok Air will no longer engage in fare competition with rival no-frills carriers such as Thai AirAsia and Thai Lion Air. As part of a new strategic plan under the business turnaround, Nok Air will now seek to provide added value to its air services, rather reducing fares to attract customers.

Source: Bangkok Post July 25, 2017 00:00 UTC